
Tech sales salaries in 2026: Account Executive, Sales Manager, and OTE benchmarks
The average Account Executive (Direct Sales) salary in UK tech is £59,500 in 2026, with a typical 67% variable on top. See sales pay by level, country, and stage.

In this webinar from December 2024, Jeffrey van Brakel (Head of Benelux at Ravio), Yara Wattel (Founding Partner at 7People), and Noor van Boven (Founder at Invested) discussed key compensation trends in the Dutch tech ecosystem.
Jeffrey shared key insights from Ravio’s Compensation Trends report for 2025:

The speakers then discussed the implication of these insights on compensation strategies going forward, with key discussion points including:
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The average Account Executive (Direct Sales) salary in UK tech is £59,500 in 2026, with a typical 67% variable on top. See sales pay by level, country, and stage.

Product Manager salary in 2026: £69,000 on average in the UK, £122,100 at senior manager level, £214,100 for a CPO. Plus pay by country, stage, and hiring trends.

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